About the Role
You will own eCricket’s ad monetisation strategy and day-to-day performance across Google AdMob, AppLovin, Mintegral and other relevant ad networks and mediation platforms. This is a key revenue role with responsibility for building a scalable ad business, improving revenue per player and supporting long-term player value.
Working closely with product, game design, engineering and analytics, you will shape the ad experience, manage the mediation setup, optimise demand and turn performance data into measurable revenue improvements. You should be comfortable moving from hands-on platform configuration to experimentation and revenue forecasting.
Key Responsibilities:
Monetisation strategy and player experience
Define the ad monetisation roadmap, revenue targets and placement strategy, starting with opt-in rewarded ads. Evaluate additional formats only where they suit the player journey and product goals.
Work with game designers on reward values, eligibility, prompts, cooldowns and frequency caps. Balance ad revenue with game-economy health, in-app purchases, retention and competitive integrity.
Tailor the experience by geography, lifecycle stage, payer status, engagement and device capability, using clear player-experience guardrails.
Ad networks and mediation management
- Configure and manage ad units, mediation groups, bidding and waterfall setups where supported. Evaluate Google AdMob mediation, AppLovin MAX and other suitable platforms to recommend and operate the right setup for eCricket.
- Onboard and manage demand from Google AdMob, AppLovin, Mintegral and other relevant networks. Evaluate additional partners based on supported integrations, geographic coverage, incremental revenue and ad quality.
- Optimise network mix, placement mappings, floors and waterfall priorities where applicable. Monitor demand concentration, bidding participation and underperforming ad sources.
- Yield optimisation and experimentation
- Improve ad ARPDAU, eCPM, fill and show rates, impressions per DAU, rewarded-ad engagement and completion through structured analysis and testing.
- Run A/B tests on placements, rewards, pacing, frequency and mediation settings. Define success criteria and retention, purchase-revenue and stability guardrails; scale changes that improve overall player value.
Integration and operational reliability
- Translate monetisation requirements into clear briefs for product and engineering. Coordinate SDK and adapter integrations, upgrades, QA and release readiness across supported devices.
- Validate ad loading, display, completion events, reward delivery and fallback behaviour. Work with engineering on impression-level revenue tracking and server-side reward verification where supported.
- Monitor no-fill, errors, latency, crashes and missing rewards. Investigate revenue drops and coordinate fixes with engineering and network support teams.
Analytics and revenue ownership
- Build dashboards and weekly and monthly reporting by market, network, format, placement and player cohort. Track the funnel from ad opportunity and request through display, completion and reward delivery.
- Forecast revenue using active users, ad engagement, impressions and yield. Explain variances, identify growth opportunities and provide clear recommendations to leadership.
- Work with analytics to assess ad lifetime value and the effect of advertising on retention and in-app purchases. Reconcile platform reporting, revenue adjustments and payments with finance.
Network operations and ad quality
- Manage operational relationships with Google, AppLovin, Mintegral and other approved ad technology providers, including onboarding, performance reviews, escalations and payment queries.
- Maintain account health and work with relevant internal teams on platform requirements, consent implementation, traffic quality and invalid-activity prevention.
- Review ad quality and player complaints; manage available category and creative controls and escalate misleading, disruptive or unsuitable ads.
What We Are Looking For
- 3-5 years of experience in mobile app or gaming ad monetisation, with hands-on responsibility for rewarded advertising and measurable revenue or yield improvements.
- Practical experience with Google AdMob and AppLovin MAX, including ad units, mediation, bidding, waterfalls, reporting and troubleshooting; experience managing Mintegral and other mediated demand sources.
- Strong understanding of ad requests, match and fill rates, show rate, eCPM, impressions per DAU, completion rate, ad ARPDAU and LTV. Ability to interpret differences in platform metric definitions.
- Strong analytical and experimentation skills, including Excel or SQL.
- Familiarity with Firebase and AppsFlyer or Adjust for event, cohort and revenue analysis.
- Ability to work with engineers on SDK behaviour, adapters, event instrumentation and release testing, and with designers on rewards, segmentation and game-economy trade-offs.
- Strong ownership and cross-functional execution across product, engineering, analytics and finance; clear written and verbal communication. Bachelor’s degree or equivalent practical experience.